How to Sell Without Shame as a Christian Entrepreneur

Do you ever feel guilty charging for your work as a Christian woman in business? In this episode of the Beloved Studio Podcast, we're confronting the four biggest lies that keep Christian women from selling their offers—and replacing them with biblical truth. You'll learn why selling isn’t sinful, how to stop undercharging, and how to build a faith-based business with peace, confidence, and purpose. Whether you're a coach, content creator, or entrepreneur, this video will help you unlearn harmful mindsets and embrace sales as a God-honoring act of service. If you’re tired of feeling torn between ministry and money, this is for you.

As Christian women entrepreneurs, many of us want to serve others and honor God through our work—but when it comes to selling, we often feel stuck.

We wonder:

• Is it wrong to charge for my gifts?
• Does selling make me selfish?
• Can ministry and money really mix?

These questions are so common, and they’ve been part of my own journey too. So in this post, I want to uncover the lies that keep Christian women from selling confidently—and the truth that will set us free to build kingdom businesses that honor God. 

My Confession: I Used to Feel Guilty Charging for Anything 

There was a time when I honestly felt bad for charging at all. When it came to ministry work, I didn’t want there to be any barrier between what God had given me to share and the people I was called to serve.

But over time, I realized that money isn’t a barrier—it’s a tool. And not everyone is meant to consume what you create for free. Some people are called to invest in what you’ve created so that the message can continue reaching others. 

I learned that lesson the hard way after launching one of my Bible studies, Crazy or Called. The videos were free online, but I sold a physical study guide for those who wanted to go deeper.

Most women were excited—but one comment stuck out. Someone wrote, “You shouldn’t charge for the gospel.”

It stung. But the Holy Spirit reminded me: She doesn’t understand.

Because the truth is—

📖 The gospel is free, but the resources that help people study it aren’t. 

That study guide wasn’t about selling salvation—it was about sustaining the ministry God had called me to. And selling those study guides is what allows me to continue creating free Bible study videos for women all over the world.

There’s nothing to feel guilty about in that.

The Lies That Keep Christian Women From Selling

Over the years, I’ve mentored hundreds of faith-driven entrepreneurs, and this theme keeps coming up. So many of us are undercharging, overgiving, and overworking because of lies we’ve come to believe—like:

• Selling feels greedy or selfish
• Ministry and money don’t mix
• People will lose respect for me if I charge
• If I really cared, I’d give it all away
• What if I fail or look like a fraud?

But underneath these lies are deeper issues: people-pleasing, fear of man, and a misunderstanding of stewardship. 

If God called you to start a business, then yes—that business will make money. That’s what businesses do! God already knew that when He called you. He designed it as a tool to provide, sustain, and multiply the work He’s entrusted to you.

Unfortunately, church culture sometimes elevates self-sacrifice over sustainability. There’s this unspoken belief that the more we suffer, the more spiritual we are. 

And yes, we serve a suffering Savior. But God never called us to self-imposed suffering to prove our worth to Him. 

You don’t need to force struggle to be faithful.

You don’t need to carry burdens He never asked you to pick up.

💡 There’s nothing holy about burnout—and nothing selfish about getting paid for your work.

Even Jesus had financial supporters in His ministry, and many of them were women. They used the tool of money to advance the kingdom of God. If God has called you to business, He’s calling you to do the same. 

Lie #1: Selling Is Selfish

We often assume, “If it benefits me, it must be selfish.”

But breathing benefits you. Eating healthy benefits you. Resting benefits you.

It’s okay to do things that bless you—especially if they help you serve others better.

Selling is actually serving with boundaries.

It says, “This offering costs me something, and I’m asking for an equal exchange so I can continue to give.”

When you create sustainable income, you don’t just support yourself—you position yourself to help more people, including those who can’t afford what you offer.

Lie #2: Ministry Should Always Be Free

Let’s be real—ministry costs money. Even Jesus’ ministry did. 

You can structure your business or ministry however you want—through sponsors, donations, or products—but at the end of the day, someone must fund the mission. 

And here’s what I want you to remember: you are worthy of being paid.

We value a doctor or lawyer earning six figures because of their training and expertise—yet we often undervalue the work that advances the kingdom of God. Scripture says, “The worker is worthy of their wages.” (1 Tim. 5:18) 

Just because you’re in ministry doesn’t mean you’re not doing real work. God cares about the sustainability of your calling, not just your sacrifice. 

Lie #3: Selling Makes You Sound Sleazy

Selling only feels “sleazy” when it’s manipulative. When your sales are Spirit-led, it’s just an invitation to go deeper.

At Beloved Women, all our videos are free—but women who want to dive deeper can purchase a study guide. I don’t have to pressure anyone. I simply make the invitation clear. 

As Alex Hormozi says, “The difference between selling and manipulation is intent.”

If your intent is to help, not to take, then your selling is actually serving.

When you believe in the transformation your offer provides, you don’t sound like a salesperson—you sound like a guide helping people reach their next step.

Lie #4: It’s Not Christian to Focus on Money

If your focus is only money, your business won’t last. But when your focus is service, the money naturally follows. 

Money is a tool, not a god.

It’s a tool God can use to expand your impact. 

Remember the Parable of the Talents (Matthew 25). Each servant was entrusted with a portion, and God expected them to multiply it. The one who buried his gift missed the opportunity to build on what he’d been given. 

Business is one of the ways we multiply what God has placed in our hands.

Jesus said, “You can’t serve both God and money.”

He didn’t say you can’t have a business. He meant that money should never become your master.

Successful, God-honoring businesses focus on people—understanding who they serve, what they need, and how to meet that need well.

Selling With Peace

If you want to sell with peace, remember your purpose. God would never call you to something sinful.

The enemy loves to twist that truth—making us feel guilty for doing good work, or ashamed of wanting to prosper. But when you clearly communicate the value of what you offer, selling doesn’t feel salesy—it feels like service.

And here’s the best part: you don’t have to force anything.

You’re in partnership with God. He’ll bring the right clients at the right time.

• Sales don’t have to be pressure-filled.
• They can be peaceful.
• They can be purposeful.
• They can be partnership.

There are specific people God has called you to reach through your business or ministry—and He will bring them to you.

Take the Next Step

Now that we’ve replaced these lies with truth, it’s time to go deeper. Because it’s one thing to believe you can sell—it’s another to learn how to do it in a way that creates consistent income without compromising your peace.

That’s exactly what I teach inside my free Calm Creator Masterclass.

You’ll learn how to create consistent income with content that feels purposeful and peaceful—without burning out, chasing trends, or relying on going viral. 

👉🏽 Join free today at ChristinaPatterson.com and start building your business with peace and purpose.